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【With the same author name:【Zhu Liye】 Found 3 articles】     /Page   Order by:   Asce   Desc   
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  MARKETING  |  F270
Negatively-valenced Customer Engagement Research:A Review and Prospects
Zhu Liye, Yuan Denghua, Li Chunyu, et al
First published at: Jul 20, 2024
View: HTML | PDF | Download PDF(1082.2 KB) | ESI
doi:10.16538/j.cnki.fem.20231210.301
Foreign Economics & Management, Vol. 46, Issue 07, pp. 120 - 134
    |  F270
How Does Customer Engagement in Brand Co-creation Promote Brand Loyalty? A study on the Influences and Mechanisms of the Types of Brand Co-creation Behavior on Brand Loyalty
Zhu Liye, Yuan Denghua, Zhang Hongming
First published at: May 01, 2018
View: HTML | PDF | Download PDF(605.7 KB) | ESI
doi:10.16538/j.cnki.fem.2018.05.007
Foreign Economics & Management, Vol. 40, Issue 05, pp. 84 - 98
    |  F270
A Literature Review of Brand Evangelism
Yuan Denghua, Wang Qi, Zhu Liye
First published at: Jan 25, 2016
View: HTML | PDF | Download PDF(934.1 KB) | ESI
doi:10.16538/j.cnki.fem.2016.03.005
Foreign Economics & Management, Vol. 38, Issue 03, pp. 61 - 72
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